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Original marketplace research

BYOU Wellbeing Marketplace Report 2026

On 23 September 2026, BYOU's public, indexable catalogue contained 138 expert profiles, 579 service pages and 39 program pages. This report describes only published marketplace supply; it does not claim that every listing has equal availability, demand or booking activity.

By BYOU Editorial Team · Published and reviewed 2026-09-19

This first BYOU marketplace report creates a transparent baseline for professionals, clients, journalists and search systems. The figures come from the public book-byou.com sitemap and the same publication rules used for the marketplace pages.

The public catalogue snapshot

The snapshot counted 138 canonical expert-profile URLs, 579 canonical service URLs and 39 canonical program URLs. Each count represents a public page available for discovery on book-byou.com at the stated date, not a promise of current appointment availability.

What BYOU counted

We counted canonical URLs classified by page type in the public sitemap. Expert, service and program URLs were counted separately, so a professional with several services contributes one expert profile and several service pages.

What the figures do not show

The snapshot does not measure completed bookings, client outcomes, professional income, conversion rate or geographic coverage. It also does not treat a published profile as proof that every credential, licence or claim applies in every jurisdiction.

Why service-level pages matter

A profile explains who the professional is, while a service page can state the format, duration, price and scope of a specific offer. Keeping these as distinct public pages helps clients compare actual offers instead of relying on broad professional titles.

How quality thresholds affect the catalogue

BYOU excludes thin discovery and introduction calls from the sitemap and only publishes commercial intent pages when at least three relevant approved professionals have substantial matching services. This reduces pages that exist only to target a keyword.

How this baseline will be updated

Future editions should use the same page definitions, record additions and removals, and separate supply from verified demand or completed bookings. Any new operational metric should be published only when its definition and source can be explained.

Frequently asked questions

Questions people ask before booking

Does 138 expert profiles mean 138 experts are available today?

No. It means 138 expert profiles were public in the catalogue snapshot. Current availability must be checked on the relevant profile or booking flow.

Are the 579 services all the same type?

No. BYOU covers several wellbeing, coaching, mental wellbeing, movement, nutrition, holistic and beauty categories. Each public service page describes its own offer.

Can these figures be compared with another directory?

Only with care. Platforms use different publication, profile and service definitions. A useful comparison must use equivalent definitions and the same observation date.

Primary sources

Official guidance used for this article

This guide provides general information and does not diagnose, treat or replace professional medical advice. BYOU is not an emergency or crisis service.